Media marketing allows businesses to create a meaningful bond with their intended audience and enhance their brand visibility.
The emergence of popular social media platforms like Twitter, Facebook, Instagram, LinkedIn, and more has provided companies with opportunities to connect with a large pool of potential customers.
Companies can achieve this through targeted advertisements, captivating content, and partnerships with influential individuals.
Social media marketing also provides valuable insights into consumer behavior and preferences, allowing businesses to refine their marketing strategies in real-time.
Social media has emerged as a crucial tool for businesses to compete with competitors and establish a strong online presence.
This post explains what social media marketing tools is and provides the ten best social media marketing tools with their pricing, features, likes, and dislikes. That helps you to choose the most suitable solution for your business.
What are Social Media Marketing Tools?
Social media marketing tools are software solutions that help individuals and businesses manage their social media presence more effectively. These tools can automate tasks such as scheduling posts, analyzing engagement metrics, and creating content.
1. Sprout Social
They provide a comprehensive suite of features that enable users to streamline their social media marketing efforts, increase their reach, and engagement, and ultimately grow their audience and brand.
It is a unified social media management platform that enables your team to extract real business value. It provides insights to your team.
This advanced AI tool helps you to make strategic business decisions based on accurate data. You can drive business impact across teams with rich social data.
Features
- Engagement
- Publishing and scheduling
- Analytics
- Listening
- Employee advocacy
- Team empowerment
- Network integration
- Social commerce
Some screenshots of Sprout Social
Pricing
It offers four different pricing plans and also provides a free trial. Pricing plans are as follows:
- Standard – It starts from $199/month.
- Professional – It starts from $299/month.
- Advanced – It starts from $399/month.
- Enterprise – Contact the vendor directly.
Likes
- Easy to gather data
- Easy to create reports
- Easy to initiate a brand campaign
- Easy to post for multiple platforms
- Access all your social media accounts in one place.
Dislikes
- Not possible to deactivate your account for a month.
- Scheduling meeting takes more time.
- Onboarding could be complex.
- Tracking the left-out thing can be difficult.
- Pulling the reports is time-consuming.
- Profile disconnection can be an issue.
- No language translation option.
Supported industries
- Travel and hospitality
- Computer and software
- Retails
- Higher
Other details
| Deployment | Cloud, SaaS, Web-based |
| Support | Knowledge Base, Chat, Email/Help Desk, Phone Support, 24/7 (Live rep) |
| Supported device | Mobile – Android, iPhone, iPad |
| Supported languages | English, French, Italian, Portuguese, Spanish |
| Training | Live Online, Documentation, Videos, In-Person, Webinars |
| Customer ratings | Capterra: 4.4 out of 5 (577+reviews), G2: 4.4 out of 5 (2886+reviews) |
User opinion
If you are a small business or just starting, then its pricing is high. It provides templates and designs that are all user-friendly.
A free trial option is available so you can experience the product. Adding new accounts is easy and helps you streamline your posting process.
2. Hootsuite
Hootsuite makes it easy to save time by automating all your tasks. It allows you to access all your comments and DMs in one place.
You can schedule and publish content on all your profiles and track its effectiveness in real-time. It helps you to monitor trends and stay notified about your business.
Features
- Publish and schedule
- Engage customer
- Monitor activity
- Advertiser content
- Analyze results
- Employee advocacy
- Integrations
Some screenshots of Hootsuite
Pricing
It offers four types of pricing plans, and along with that, it provides 30 days free trial.
- Professional – It starts from $99/month.
- Team – It starts from $249/month.
- Business – It starts from $739/month.
- Enterprise custom – Contact the vendor directly to get the quote.
Likes
- Easy publishing
- Solid analytics
- Easy scheduling
- Easy to handle so many profiles
- Easy to track Twitter conversation
Dislikes
- Once or twice, scheduled content may be failed to post
- Poor customer service
- The error occurs while updating
- There is no option to delete duplicates
- Highly expensive
- Limited real-time engagement
- Reports and analytics are not trustable
Supported industries
- Financial services
- Government
- Higher education
- Healthcare
- Real estate
- Agencies
- Professional services
- Nonprofits
Other details
| Deployment | Cloud, SaaS, Web-based |
| Support | Knowledge Base, Email/Help Desk, Chat, Phone Support, FAQs/Forum, 24/7 (Live rep) |
| Supported device | Mobile – Android, iPhone, iPad |
| Supported languages | Arabic, Catalan, German, English, French, Indonesian, Italian, Japanese, Korean, Dutch, Polish, Portuguese, Russian, Spanish, Turkish |
| Training | Live Online, Documentation, Videos, In-Person, Webinars |
| Customer ratings | Capterra: 4.4 out of 5 (4220+reviews), G2: 5.0 out of 5 (1+reviews) |
User opinion
Hootsuite helps your team members to post on different social media platforms. It helps to monitor key terms and hashtags. It can be complex for new users.
It has some limitations in using third-party APIs. Hootsuite advises you when to post on social media to get the highest engagement.
3. SOCi
SOCi is a centralized platform built specifically for multi-location enterprise marketers. It is one central place to automate & scale marketing. It eases the evaluation of your digital presence everywhere.
Features
- Easy to use
- Quality support
- Easy to setup
- Data connected
- Integrated reporting
- Scalable workflow
- High adoption
- Professional service
Pricing
The vendor did not provide pricing details.
Likes
- Easy to navigate
- Easy to use
- Advance scheduling
- Time-saving
- Well-organized layout to enhance productivity
- Combines all your profiles
Dislikes
- High pricing
- Not able to respond pvt messages and comment
- Difficult to use mobile app
- Some of the charts are not available for reporting
- Not possible to crop an image to post
- Once you upload the post no such option to edit the same
- It will display only four posts at a time in the calendar view
- Occasionally you face delay while receiving the message
Other details
| Deployment | Cloud, SaaS, Web-based |
| Support | Knowledge Base, Email/Help Desk, Phone Support, FAQs/Forum |
| Supported device | Mobile – Android, iPhone, iPad |
| Supported languages | English |
| Training | Live Online, Documentation, Videos, In-Person, Webinars |
| Customer ratings | Capterra: 4.5 out of 5 (246+reviews), G2: 5.0 out of 5 (1+reviews) |
User opinion
This tool enables your multi-location business to manage and deploy localized content across all locations. It helps to plan posts and keep all your content together in one place.
It has adjustable manager permissions settings options to customize your email and notifications.
4. Loomly
Loomly is one of the platforms for all your social media marketing needs. You can create and schedule the content for each platform.
It helps you to streamline and simplify your workflow and improve the results. It gives you post ideas based on trending topics and organizes your assets.
Features
- Post ideas
- Content library
- Optimization tips
- Post mockups
- Approval workflow
- Automated publishing
- Interactions
- Advanced analytics
Screenshot of Loomly
Pricing
| Plans | Monthly billing | Yearly billing | |
| Basic | $42/month | $32/month | |
| Standard | $80/month | $60/month | |
| Advanced | $175/month | $131/month | |
| Premium | $369/month | $277/month | |
Likes
- Easy to publish all scheduled data
- Provides analytical options
- Easy to interface
- Offers good pricing
Dislikes
- Not able to connect to Instagram profile
- Advanced analytics not visible
- Lack of visual-based scheduling
- Lack of a link in the bio feature
- Inability to publish to multiple resources within one platform
Other details
| Deployment | Cloud, SaaS, Web-based |
| Support | Email/Help Desk, Chat, Knowledge Base, FAQs/Forum, 24/7 (Live rep) |
| Supported device | Android, iPhone, iPad |
| Supported languages | English |
| Training | Documentation, Videos, Webinars |
| Customer ratings | Capterra: 4.7 out of 5 (478+reviews), G2: 4.6 out of 5 (1578+reviews) |
User opinion
It is an easy-to-use social media management platform. You can manage all your brands and assets in the library.
It simplifies all your tasks related to social media campaigns by automating all the tasks. Calendar views are not attractive. To get the advanced features, you must pay extra.
5. SocialPilot
SocialPilot makes scheduling and publishing posts on all major social platforms easy. It allows you to schedule up to 500 posts. You can view and download all the analytics easily. It gives real-time approval notifications.
Features
- Social media calendar
- AI assistant
- Team management
- Integration
- Bulk scheduling
- Content library
- Browser extension
Some screenshots of SocialPilot
Pricing
It offers four types of pricing plans they are as explained below.
- Agency plus – It starts from $200/m (Billed monthly) and $170/m (Billed annually)
- Agency – It starts from $100/m (Billed monthly) and $85/m (Billed annually)
- Small team – It starts from $50/m (Billed monthly) and $42.50/m (Billed annually)
- Professional – It starts from $30/m (Billed monthly) and $25.50/m (Billed annually)
Likes
- Offers better flexibility
- Generation of fresh content
- Easy to use
- Offers many features
- Scheduling multiple posts at a time
Dislikes
- Inability to maintain the LinkedIn connection
- Not provide access to Instagram
- No analytics options
- Additional automation capabilities not available
- Sometimes sites get disconnected
Other details
| Deployment | Cloud, SaaS, Web-based |
| Support | Phone Support, Email/Help Desk, Chat, FAQs/Forum, Knowledge Base, 24/7 (Live rep) |
| Supported device | Android, iPhone, iPad |
| Training | Live Online, Documentation |
| Customer ratings | Capterra: 4.4 out of 5 (359+reviews), G2: 4.5 out of 5 (575+reviews) |
User opinion
SocialPilot helps you to manage all your social media profiles easily. You can share posts up to 500 and connect the profile to 100 numbers.it offers 14 days free trial.
It helps you to create your own domains so that you can have more visibility and recognition.
It is a social media management tool that can help exceed goals. This all-in-one platform offers expertly crafted features to help streamline social media efforts, including publishing and scheduling, reports and analytics, social inbox, listening, and review management.
Key features
- Publishing
- Analytics
- Reviews
- Engagements
- Listening
Some screenshots of Vistasocial
Pricing
| Plans | Monthly | Yearly |
| Standard | $39/month | $374/year |
| Professional | $79/month | $758/year |
| Advanced | $149/month | $1430/year |
| Enterprise | $379/month | $3638/year |
Likes
- Time saver
- Upload contents easily
- Schedules easily
- Helpful features
- Intuitive app
Dislikes
- Poor AI assistance
- Difficult learning curve
- Easy to create custom reports
- It doesn’t work quickly
Other details
| Deployment | Cloud, SaaS, Web-based |
| Support | Phone Support, Email/Help Desk, Chat, FAQs/Forum, Knowledge Base, 24/7 (Live rep) |
| Supported device | Android, iPhone, iPad, Mac, Windows, Linux, Chromebook |
| Supported languages | German, English, French, Italian, Spanish |
| Training | Live Online, Documentation, Videos, Webinars |
| Customer ratings | Capterra: 4.9 out of 5 (350+reviews), G2: 4.8 out of 5 (405 +reviews) |
User opinion
It is the software covered with its modern social media management tools. It can help a small business owner, a social media manager, or a digital marketer.
The expertly crafted features are designed to help exceed goals and strengthen online reputation.
Its review management features allow you to quickly track online reviews with reporting, alerts, and the ability to respond. The listening tools allow for staying on top of important conversations about the brand with timely alerts and sophisticated filtering.
7. Reputation
It is a unique approach to customer feedback to improve CX, operations, and more. The platform analyzes vast amounts of solicited and unsolicited feedback data, providing companies with valuable insights that they can use to learn and grow.
Key features
- Social posting
- Scheduling and responding
- Social listening
- Analytics board
Pricing
Pricing is not mentioned on the website.
Likes
- Easy to use
- Easy to understand
- Easy to manage reviews
Dislikes
- Not providing correct analytics
- Substandard dashboard
- Poor customer service
Supported industries
- Automotive
- Restaurant and Hospitality
- Retail
- Property management
- Financial service
- Healthcare
- Senior care
Other details
| Deployment | Cloud, SaaS, Web-based |
| Support | Email/Help Desk, Phone Support, Knowledge Base, FAQs/Forum |
| Supported device | Android, iPhone |
| Supported languages | German, English, French, Spanish |
| Training | Live Online, Documentation, Videos, Webinars |
| Customer ratings | Capterra: 4.4 out of 5 (174+reviews), G2: 4.4 out of 5 (1465+reviews) |
User opinion
The software helps to listen, publish, respond, and analyze the way to a better customer experience and a stronger brand.
This is a platform to translate vast amounts of solicited and unsolicited feedback data into actionable insights that companies can use to learn and grow – including CX, operations, and much more.
8. Thryv
It is an all-in-one small business management software designed to streamline your operations so you can focus on what matters most.
The software integrates with a contact list and offers customizable templates and automation options to ensure sending the right message to the right person at the right time. The software makes it easy to encourage recipients to take action.
Key features
- Scheduling and appointments
- Marketing automation
- Document storage and sharing
- Share and manage posts
Some screenshots of Thryv
Pricing
It offers three types of pricing. Plus, Premium and Unlimited. Request for a demo to get pricing.
Likes
- Simple interface
- Easy to use
- Consistent management
- Organized workflow
- Easy to learn and navigate
Dislikes
- Poor mobile version
- Substandard features
- Expensive
Supported industries
- Health services
- Home and Wellness
- Legal
Other details
| Deployment | Cloud, SaaS, Web-based |
| Support | Knowledge Base, Chat, Email/Help Desk, Phone Support, 24/7 (Live rep), FAQs/Forum |
| Supported device | Android, iPhone, iPad |
| Training | Live Online, Documentation, Videos, Webinars |
| Customer ratings | Capterra: 4.2 out of 5 (470+reviews), G2: 4.6 out of 5 (251+reviews) |
User opinion
The software is a powerful platform designed to streamline the client experience for small businesses. With Thryv, it can manage every aspect of the company from a single screen – from getting the job to managing it and getting paid.
This end-to-end approach puts customers at the center of business by automating tasks and consistently delivering on expectations. Thryv makes it easy to generate reviews by automating the process and making it simple for satisfied customers to leave feedback.
9. Simplified
It is a social media management tool that simplifies the workflow. Integrating all social networks in one place allows it to collaborate with teams, schedule posts, and customize designs without ever leaving the app.
Key feature
- Internet integration
- Schedule posts
- Design posts and give AI captions to the posts
- Manage messages
- Real-time working
Some screenshots of Simplified
Pricing
It offers four types of pricing plans, billed monthly and annually.
- Social media free – It is free of costs
- Social media pro
- It charges $30 per month ( Billed monthly) and $18 per month (Billed annually)
- Social media agency
- It charges $49 per month (Billed monthly) and $29 per month (Billed annually)
Likes
- Generates content in a variety of formats
- Ease of use
- The interface is simple and intuitive
- It generates contents of high quality
Dislikes
- Difficult to learn
- Lack of advanced features
- Often occurs bugs
- Lack of content quantity
Other details
| Deployment | Cloud, SaaS, Web-based |
| Support | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat, 24/7 (Live rep) |
| Supported device | Mac, Windows |
| Training | Videos, Webinars |
| Customer ratings | Capterra: 4.7 out of (107+reviews), G2: 4.5 out of 5 (986+reviews) |
User opinion
It can quickly and easily create visually appealing content that could save a lot of time and effort for businesses and individuals managing social media accounts.
It includes scheduling and publishing content, monitoring engagement and analytics, managing multiple social media accounts from a single dashboard, providing social listening capabilities, and offering team collaboration and approval workflows.
10. Meltwater
It is open-source software to build a strong and engaged community on social media channels.
It is a powerful tool that can help streamline the social media management process, saving time and allowing to create of bespoke social experiences. It can pull historical data, giving a more complete picture of the brand’s performance.
Key features
- Social media management
- Sales Intelligence
- Data and API integrations
- Media intelligence
- Influencer marketing
Some screenshots of Meltwater
Pricing
It offers four types of pricing plans,
- Essentials
- Advanced
- Suite
- And enterprises. Get a quote to get pricing.
Likes
- User friendly
- Simple and intuitive interface
- Easy to use
- Easy to learn
- Easy to navigate
Dislikes
- Lack of advanced features
- Substandard quality
- Poor customer service
- Substandard media tracking
Other details
| Deployment | Cloud, SaaS, Web-based |
| Support | Phone Support, Knowledge Base, Email/Help Desk, FAQs/Forum, 24/7 (Live rep), Chat |
| Supported device | Mac, Windows, Linux, Android, iPhone, iPad |
| Training | Live Online, Documentation, Videos, Webinars |
User opinion
It is a social media management tool that combines social engagement with media intelligence. It can engage, publish, and monitor social media from one platform.
The comprehensive data on the brand’s performance and insights into how consumers respond to campaigns can measure as it goes and make informed decisions about your social media strategy.
FAQs
How do the Social media marketing tools work?
Social media marketing tools work by providing businesses with a suite of features and functionalities that manages their social media channels, engage with their audience, analyze data, and measure the success of their campaigns.
Overall, social media marketing tools provide businesses with a complete solution for managing their social media presence and driving engagement with their audience.
What are the advantages of Social media marketing tools?
There are several advantages of social media marketing tools for businesses, including,
Increased efficiency, Improved collaboration, Enhanced analytics, Better audience targeting, and Access to social listening.
Social media marketing tools can help businesses improve their social media presence, engage with their audience more effectively, and drive better business results.
What is the future of Social media marketing tools?
The future of social media marketing tools is exciting and full of possibilities. One of the biggest trends for the future is the use of artificial intelligence (AI) in social media marketing.
AI-powered chatbots are already being used to provide personalized customer service, and this trend is expected to continue to grow.
Overall, the future of social media marketing tools is about providing businesses with more efficient, effective, and personalized ways to engage with their audience.
Conclusion
In conclusion, social media marketing tools have become essential to any business’s marketing strategy. With the right tool, businesses can efficiently manage their social media channels, engage with their audience, analyze data, and measure the success of their campaigns.
From streamlining the process of social media management to providing comprehensive insights into brand performance, these tools help businesses create bespoke social experiences for their audience.
Whether you’re a small business owner or a large corporation, investing in social media marketing tools like Meltwater can help you take your social media marketing efforts to the next level.